These "deal" emails from Expedia are soo worthless to me. Why do I care that a flight from Indianapolis to Orlando is $88? It's not like they don't know where I book flights out of... If anything, it just pisses me off when I see that all the Boston based city pairs cost more.
A recent consumer promotion study showed that over 2/3 of consumers would be more inclined to spend because of a promotion if it were more targeted for the things they regularly buy. This Expedia junk is the polar opposite and way off the mark.
Who has utility for this type of promo? They obviously think someone does, since they come out almost once per week.
---------- Forwarded message ----------
From:
Expedia Fare Sale <usmail@expediamail.com>Date: Tue, Oct 13, 2009 at 12:03 PM
Subject: Fly from $48+ one-way to Denver, New York, and more
To: gavin mcgrath at
gmail.com
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Autumn fares are falling!
Fly from $48+ One-way
Multiple airlines have slashed fares for fall and winter travel. Visit Las Vegas, Chicago, New York, and more from $48+
one-way. Book by October 15; travel by February 11, 2010.
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Salt Lake City
to Denver
$48+
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Los Angeles
to Las Vegas
$59+
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Indianapolis
to Orlando
$88+
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San Francisco
to New York
$130+
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